Global Engagement > Partnerships > Programs for Partner Institutions > A Real-World Business Case Analysis in the Cross-Culture Setting

A Real-World Business Case Analysis in the Cross-Culture Setting

​​​​​​Project Summary: 

  • ​​In this GLE project, students from both universities collaborated as a team by working on a group project of a real-world business case analysis in the cross-culture setting. Specifically, two to three students from DePaul University and two to three students from Australian Catholic were put into groups by the instructors. They were required to apply the theories of cross-culture, marketing strategy, and consumer behavior to a firm’s strategic plan, which was to expand its business to global markets under the current global pandemic situation.

Project Length:

  • ​​9 weeks​

Technology Tools Used:

  • Zoom
  • WhatsApp
  • Email
  • Messenger
  • Facetime​

Interaction Mode:

  • Both Synchronous
  •  Asynchronous​

Learning Outcomes:​

  • Exposed students to others from different cultures/countries and considered different perspectives.
  • Accommodated a flexible approach in terms of workflows and timelines/time differences.
  • Applied different marketing strategies to meet consumer needs from different culture backgrounds.


​​"It was a great experience to work with the students from Australia and DePaul. My members of the group were understanding with each other situation related with the time zone and final week. We separated the objectives throw each other and manage to be in the same page related to the topic. I would be happy to work again with them. "
​​~Student, ​Vangjush Pappa​

"It was exciting to meet new people; it was quite difficult with the time difference to communicate clearly. Even towards the end of the project, agreeing on when to turn it in or going over out sections was difficult because we are so far apart (time wise). Overall, I enjoyed working through the project and learning more about other Countries. There was one person in our group that did not participate within the project but we made it work which was nice."

​​​~Student, ​Frida Hernandez


Jun Xu

faculty name

Institution: DePaul University
Discipline: Marketing
Course name: Principles of Marketing

Muhammad Fazal-e-Hasan

Institution: Australian Catholic University
Discipline: Law and Business
Course name: Buyer Behaviour

Partner Institutions

DePaul University
Chicago, IL, United States


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