2004: Throughout the Year
DePaul provides $1 million in financial aid grants to assist undergraduate students experiencing financial hardships. More than 240 students with financial need are able to continue their undergraduate studies with the use of this program.
Digital imaging of application materials begins with the implementation of ImageNow system.
Telemarketing capabilities expand with the opening of a state‐of‐the art telemarketing center.
Enrollment and Marketing Research (EMR) moves its Admission Summary tool online, providing enrollment updates at all levels for new freshman, transfer and master’s students on a daily basis.
January 2004
The first-ever 60 second TV spot is executed.
February 2004
Board of Trustees votes to end operation at the Barat Campus by June 2005.
March 2004
Tuition notices are distributed via PeopleSoft's CRM, the first significant milestone in transitioning to electronic communications with current students.
April 2004
In an effort to enrich the prospective student experience via the Web, Enrollment Management (EM) launches Liquid Matrix, a new software that facilitates an interactive experience through personalized content, one-to-one communication and personalized to-do lists.
Marketing Strategy partners with the Department of Housing to plan and implement a marketing and promotions strategy to achieve DePaul’s housing targets for the new, jointly owned University Center of Chicago (UCC).
June 2004
SEVIS, the Web-based system for maintaining information on international students who come to the United States to study, is implemented.
September 2004
After nine consecutive years of growth, enrollment remains level at 23,570 students.
EM assumes responsibility for entire transfer admission process (admission decision, credit evaluation, course placement and posting of credit).