Enrollment Management > About > History of EM at DePaul
DePaul was an early adopter of the enrollment management model and has been an innovator in the field since first embracing the concept in 1984. DePaul continues to be cited in professional literature as an institution that is very intentional and integrated in its enrollment strategy.
Below are select highlights from recent years that demonstrate the breadth and depth of the work DePaul's Division of Enrollment Management (EM) undertakes and outcomes achieved, as well as events that shaped the direction of the division.
1984: Throughout the Year
Following four years of enrollment decline, DePaul becomes an early adopter of an enrollment management model by forming the Division of Enrollment Management (EM).
1990: Throughout the Year
DePaul enjoys significant enrollment growth in the first several years under the enrollment management model, increasing from 12,300 students in 1984 to 15,700 by 1990.
DePaul re-establishes the vice president of Enrollment Management (EM) position after it had been intentionally held vacant for a number of years.
DePaul is awarded Title IV funding for the Student Support Services (SSS) program from 1997 through 2001.
David H. Kalsbeek joins DePaul University as vice president for EM.
Financial Aid, formerly in the Division of Student Affairs, aligns with admission in EM.
Billboard advertising campaign debuts in support of Naperville Campus launch.
Career Center moves to EM from Student Affairs to forge career networks that not only connect students with employment but also connect employers and alumni with the university.
Growth plateaus with fall enrollment of 17,800 students, an increase of only 8.5 percent over 1991.
The Naperville Campus opens and the Board of Trustees approves a 20-year lease.
Vision 2006 launches.
March 1998The Career Center hosts its first networking event.
April 1998Enrollment Management (EM) establishes the director for Community Outreach position.
May 1998The university's website goes live at depaul.edu.
June 1998The Career Center hosts the first suburban networking event with the School of Computer Science, Telecommunications and Information Systems (now known as the Jarvis College of Computing and Digital Media).
July 1998The department of Marketing Communications is established.
September 1998DePaul earns the distinction of largest Catholic university in America with fall enrollment of 18,565 students.
October 1998The Financial Accessibility Initiative and Task Force is created to explore access and affordability at DePaul.
November 1998EM engages Human Capital Research Corporation to help strategically inform planning with research and modeling.
University Relations moves to Enrollment Management (EM) from Advancement.
Student Employment moves to the Career Center in EM from Human Resources.
PeopleSoft project team is established to plan the implementation of new enterprise software to EM departments.
DePaul's Lake Forest campus opens.
The Princeton Review declares DePaul's students "the happiest students in the country."
Fall enrollment increases to 19,549 students.
EM creates the director for Internet Communications position to oversee the development of the university's rapidly expanding website.
The Career Center introduces the University Internship Program (UIP).
PeopleSoft goes live in Undergraduate Admission.
DePaul hosts national TRIO directors retention conference.
DePaul leases space in 55 E. Jackson; Enrollment Management (EM) administrative units previously spread throughout the university move to shared space.
EM begins work with Brandtrust to understand DePaul's brand.
PeopleSoft Student Systems Office is created to manage all new student enrollment-related systems.
EM's Media Relations coordinates President Bill Clinton's visit to DePaul to announce lower interest rates for direct student loan recipients.
University enrollment surpasses 20,000 for the first time in history with 20,548 students.
EM creates the first-ever Enrollment Summary, a 21-page booklet explaining DePaul's enrollment story through narrative and data.
February 2001DePaul and Barat College finalize alliance.
Enrollment Management (EM) ushers in a new era of electronic enrollment reporting with the creation of "the Gunty Report."
DePaul's brand promise, as identified through research in 2000, is approved by the president and endorsed by the deans.
April 2001The university's first integrated marketing plan is completed and presented to the Board of Trustees.
July 2001Barat College of DePaul is established.
September 2001Fall enrollment continues to grow, reaching 21,363 students.
DePaul launches new advertising campaign with ads in Ogilvie and Union train stations.
Marketing Strategy coordinates first-ever integrated marketing plans with college offices for the Kellstadt Graduate School of Business, School of Computer Science Telecommunications and Information Systems (now known as the Jarvis College of Computing and Digital Media), and School for New Learning.
EM begins hosting Financial Accessibility meeting series with information sessions with Faculty Council and select academic leadership.
October 2001The marketing committee of the Board of Trustees holds its inaugural meeting.
November 2001Enrollment and Marketing Research launches the "Brown Bag" lecture series for the university community with the presentation "Applicants to Alumni: The Enrollment Pyramid Profile."
The Career Center creates the Business and Technology Network and hosts its first-ever event with more than 250 alumni in attendance.
EM launches a brand standards website.
December 2001Admission and Internet Communications launch a new tool for prospective students to register online for open house programs.
Undergraduate Admission moves its Lincoln Park location to the new Student Center.
Media Relations launches the Online News Bureau.
Enrollment and Marketing Research (EMR) publishes first-ever Market Share "DePaul is the Nation's Largest Catholic University."
International Baccalaureate organization recognizes DePaul for exemplary practices.
DePaul's Assessment Center moves to the new Academic Resource Center.
Enrollment Management (EM) launches website dedicated solely to prospective students.
Enrollment increases nearly 9 percent to 23,227 students.
The Market Research Matrix is created, providing a conceptual framework for enrollment planning.
Newsline (the university's employee newsletter produced by EM) goes online.
EM facilitates Board of Trustee joint committee meeting: Planning for 2012: Understanding the Dynamics Shaping DePaul's Undergraduate Enrollment.
Princeton Review ranks DePaul's student body as one of the most diverse in the nation.
January 2003Media Relations coordinates Gov. George Ryan's speech on DePaul's campus where he pardons four death row inmates and two other prisoners.
April 2003DePaul's McNair Scholars Program receives highest acknowledgement and is granted additional 5-year funding.
June 2003The first-ever Career Outcomes brochure is produced, highlighting employment and graduate school placements for 2002 graduates.
September 2003University enrollment is 23,610 students.
The first issue of Enrollment Matters is released.
Study R4 typology is conducted to cluster markets of DePaul's alumni base.
October 2003Director for Recruitment Operations position is created to enhance communications with prospective students.
Work begins to define the DePaul brand, which results in consistent brand architecture, brand messaging and logos.
Enrollment Management pilots a process for new academic program development.
2004: Throughout the Year
DePaul provides $1 million in financial aid grants to assist undergraduate students experiencing financial hardships. More than 240 students with financial need are able to continue their undergraduate studies with the use of this program.
Digital imaging of application materials begins with the implementation of ImageNow system.
Telemarketing capabilities expand with the opening of a state‐of‐the art telemarketing center.
Enrollment and Marketing Research (EMR) moves its Admission Summary tool online, providing enrollment updates at all levels for new freshman, transfer and master’s students on a daily basis.
The first-ever 60 second TV spot is executed.
Board of Trustees votes to end operation at the Barat Campus by June 2005.
Tuition notices are distributed via PeopleSoft's CRM, the first significant milestone in transitioning to electronic communications with current students.
In an effort to enrich the prospective student experience via the Web, Enrollment Management (EM) launches Liquid Matrix, a new software that facilitates an interactive experience through personalized content, one-to-one communication and personalized to-do lists.
Marketing Strategy partners with the Department of Housing to plan and implement a marketing and promotions strategy to achieve DePaul’s housing targets for the new, jointly owned University Center of Chicago (UCC).
SEVIS, the Web-based system for maintaining information on international students who come to the United States to study, is implemented.
After nine consecutive years of growth, enrollment remains level at 23,570 students.
EM assumes responsibility for entire transfer admission process (admission decision, credit evaluation, course placement and posting of credit).
Enrollment Management (EM) hosts financial literacy summit with key academic leaders, advisors and student service providers.
EMAS (Educational Management Action System), a recruitment and CRM software solution, is implemented.
EM's Student Employment initiates DePaul Student Employee of the Year Award.
The Joan H. Wish Welcome Center opens and serves as the front door for prospective students visiting the Loop campus.
University enrollment is 23,148.
2006: Throughout the Year
Academic Resource Center functions are aligned within Enrollment Management (EM).
Financial Fitness program is developed.
The Transfer Articulation/Degree Audit (TADA) project is conceived and launched.
DePaul becomes the first private university to adopt the Course Articulation System (CAS).
Transfer Admission launches Accelerated Transfer Admission (ATA) events for students to receive on-the-spot admission decisions.
DePaul Central, a one stop enrollment services center managed by EM, opens at the Lincoln Park Campus.
The GEMS (Graduate Enrollment and Marketing Services) model is developed to achieve enrollment goals in graduate colleges. Initial implementation is in the School of Education and College of Liberal Arts and Sciences.
University enrollment is nearly identical to 2005 at 23,149 students—an increase of 1 student.
DePaul's homegrown smart application for admission (SmartApp) goes live.
The course articulation process, previously handled by the individual colleges, is centralized in EM.
Advertising develops the academic prominence campaign after Miriam Ben-Yoseph wins the Illinois Teacher of the Year award.
The Degree Progress Report (DPR) is launched.
2007: Throughout the Year
The division launches the largest, most comprehensive longitudinal analysis of patterns of student retention in institutional history.
The division's name officially changes to Enrollment Management and Marketing (EMM).
EMM creates the Office of Community College Partnerships.
The website moves to a comprehensive content management system for the first time.
DePaul launches the "Become" advertising campaign.
The Career Center joins the Hire Big 10 Plus Consortium.
EMM partners with Modern Languages to launch the "In Our Words" oral history workshop with CPS International Baccalaureate students.
Marketing Strategy partners with Student Affairs to launch "DePaul Quad," an online community for parents.
University enrollment grows slightly to 23,401 students.
DePaul joins the statewide transfer student initiative, u.select.
DePaul's McNair Scholars Program receives funding for four more years in highly competitive process.
2008: Throughout the Year
A new web resource focusing solely on the needs of prospective transfer students is created at depaul.edu/transfercenter.
Enrollment Systems and Services and Financial Aid Operations move to shared space as part of a unified strategy for centralized enrollment and systems-related services.
OIPR realigns to Enrollment Management and Marketing (EMM) from the Office of the Provost.
A Scholarship Team is established in the Office of Financial Aid to help coordinate the efforts between many decentralized university departments involved in awarding scholarships.
Special Events moves from EMM to the Office of Mission and Values.
EMM establishes the Center for Access and Attainment.
The Executive Retention Group (XRG) is established to guide retention-related efforts at DePaul and is co-chaired by EMM.
EMM coordinates the first-ever event, "VISION twenty12 In Action: Showcase of Highlighted Strategic Initiatives," for the Board of Trustees.
DePaul Central opens a Loop location in the DePaul Center.
Community College Partnerships creates "Taste of DePaul" to further enhance relationships with top feeder community colleges.
After six consecutive years with enrollment in the 23,000s, university enrollment crosses the 24,000 threshhold with 24,352 students.
Student Records provides electronic transcript service to students and alumni.
EMM establishes the DIAMOND program - Developing Insights for Admission through the Mining of Non-traditional Data.
2009: Throughout the YearEnrollment Management and Marketing (EMM) begins application processing responsibilities for graduate admission in Liberal Arts and Sciences, Education and Communication.
The Dynamic Transfer Guide system launches.
February 2009DePaul Distinctions, an electronic newsletter to the university community highlighting academic achievements and innovations, debuts.
EMM Competency Model project launches.
June 2009DePaul begins participating in the Yellow Ribbon GI Education Enhancement Program to serve military veterans.
The First-Year Academic Success (FYAS) program launches.
July 2009Non-enrollment marketing collateral production is moved to Marketing Communication from Information Services.
August 2009Media Relations moves from EMM to Public Relations and Communications.
September 2009University enrollment reaches 25,000 for the first time with 25,072 students.
The Catholic Schools Initiatives concept is introduced in the Center for Access and Attainment.
October 2009The Center for Access and Attainment hosts inaugural Balancing Market and Mission Symposium.
November 2009The Lincoln Park Welcome Center opens and houses Freshman Admission, Community Outreach, Graduate Recruitment and Admission, and Alumni Relations.
2010: Throughout the Year
The DePaul Admission Partnership Program (DAPP), a dual-admission program with community colleges, is introduced.
DePaul joins the Common Application (Common App).
Enrollment Management and Marketing assumes management of SNL's adult and transfer student processing and communication flow from the college office.
The Adult Enrollment Center officially opens.
University enrollment is 25,145.
DePaul becomes the largest private institution to offer test-optional admission.
University enrollment is an all-time record 25,398 students.
The Education and Development Grant for Employability (EDGE) program is implemented by Student Employment and Financial Aid.
DePaul Central opens a Contact Center to offer services to students through multiple channels.
The Board of Trustees approves the strategic alliance with Rosalind Franklin University of Medicine and Science.
The U.S. Department of Education audits DePaul's Office of Financial Aid and returns explemplary review with no findings.
Total university enrollment is 24,966. Freshman enrollment is an all-time high 2,593 students. The first freshman test-optional cohort is 121 students. A university record 1,542 non-SNL transfers enroll.
DePaul's alliance with Rosalind Franklin University of Medicine and Science is officially introduced to the public.
The master’s entry to nursing practice (MENP) receives accreditation; marketing and recruitment of first cohort to take classes at Rosalind Franklin University of Medicine and Science begins.
The McGowan Fund awards a one-year grant to the Center for Access and Attainment to expand International Baccalaureate programming.
The new Corporate and Employer Outreach (CEO) initiative launches.
Students of color represent a DePaul record 34 percent of the university's total enrollment of 24,414 students.
January 2014The online scholarship tool is launched, providing a comprehensive resource for students to search for institutional and donor-funded scholarships.
February 2014EMM debuts its new division website in SharePoint.
May 2014BlueStar Advising System, a new online system that supports students’ academic success, launches.
July 2014The Corporate and Employer Outreach (CEO) initiative begins its initial onsite cohort at Medline. In September, a second onsite cohort begins at Lurie Children’s Hospital.
September 2014Total student enrollment is 23,799. DePaul enrolls its largest Honors Program cohort with 10 percent of the freshman class, or 258 students.
DePaul launches its data science advertising campaign, a collaborative effort between EMM’s University Marketing Communications, Strategic Marketing and Branding, Graduate Admission, and Institutional Research and Market Analytics.
December 2014An enhanced, online version of EMM’s news publication, Enrollment Matters, debuts.
2016: Throughout the Year
The “Urban Educated. World Ready” brand campaign is launched.
April 2016The admission microsite, Stories, a narrative based site allowing users to personalize the content they access, is launched.
August 2016Slate, a best-in-class CRM, is implemented to manage communication with prospective students.
Total student enrollment is 23,110.The most diverse student profile in university history is enrolled; 8,316 of the students (36 percent) are students of color. Students of color account for 39 percent of undergraduate enrollment, 30 percent of graduate enrollment and 27 percent of law enrollment.
2018: Throughout the YearA university-record 26,177 freshman applications are generated for the fall 2018 application cycle.February 2018Online credits are the highest for any quarter ever, accounting for nearly 15 percent of all credits in winter quarter 2018.March 2018DePaul launches first-ever onsite degree cohort at a community college at Harper College.April 2018The brand awareness advertising campaign “Here, We Do.” is launched. June 2018DePaul introduces the 5C Framework initiative to improve rates of undergraduate retention and degree completion. The 5 C’s (coaching, curriculum, communities, career and cost) help provide focus and structure for improving student persistence and progress, particularly in a student’s first year.July 2018DePaul announces DePaul Harold Washington Academy, a program for Chicago Public School graduates in partnership with the City Colleges of Chicago. The academy allows students to complete Harold Washington coursework on DePaul’s campus, giving them access to DePaul resources and services while preparing them for a seamless transfer upon completion. September 2018
Career Center introduces a new comprehensive advising model that focuses on providing career support based on industries and interests, known as career communities. November 2018
DePaul announces the Catholic Heritage Scholarship and the Chicago Promise Scholarship, programs that benefit students in Illinois Catholic high schools and Chicago Public Schools, respectively, who achieve a GPA of 3.7 or higher.