University Branding & Marketing > About
University Branding & Marketing seeks to improve DePaul’s market position and prominence, which in turn helps achieve the university’s enrollment and tuition revenue objectives, through a wide variety of marketing and communication activities. An understanding of DePaul’s brand identity is the strategic basis for all efforts and has established DePaul as a national leader in higher education branding and marketing.
Strategic Marketing and Branding encompasses two primary areas:
University Marketing ensures that the DePaul brand is consistently incorporated across university communication through these areas: