University Branding & Marketing

University Branding & Marketing
DePaul University Lincoln Park Campus

University Branding & Marketing is responsible for the development, implementation and evaluation of strategic marketing, branding and digital communications for DePaul University with an emphasis on proactive approaches. We are committed to providing leadership in effectively telling the DePaul story through exemplary efforts that convey coordinated and consistent messaging for both internal and external audiences.


University Marketing seeks to improve DePaul’s position and prominence through a wide variety of marketing and branding endeavors.

Branding & Marketing Goals

Brand Standards

DePaul uses a master brand strategy that builds off the strong equity in the DePaul name, where sub-brands are aligned to the master brand.

Comprehensive Brand Guide