University Branding & Marketing seeks to improve DePaul’s market position and prominence, which in turn helps achieve the university’s enrollment and tuition revenue objectives, through a wide variety of marketing and communication activities. An understanding of DePaul’s brand identity is the strategic basis for all efforts and has established DePaul as a national leader in higher education branding and marketing.
Strategic Marketing and Branding encompasses two primary areas:
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Brand Strategy develops, implements and monitors the university’s brand strategy. Staff educate internal audiences on the importance of ensuring that the DePaul brand is consistently integrated across marketing and communication efforts.
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Strategic Initiatives researches, develops and helps implement new programs and new partnerships, such as the
Alliance for Health Sciences.
University Marketing ensures that the DePaul brand is consistently incorporated across university communication through these areas:
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Advertising and Digital Marketing creates, implements and evaluates university advertising, including university-wide and college initiatives.
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Marketing Communications and Creative Services creates, produces and evaluates recruitment and other university materials (print and electronic) for undergraduate, adult/transfer, international, graduate and external audiences. The two areas also establish standards for and monitor usage of DePaul’s logo, wordmark and other key elements of DePaul’s identity across print and digital spaces.
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Social Media educates the university community in best practices and in the consistent use of DePaul’s brand and voice in social media. It leads the Social Media Working Group, maintains DePaul’s social media guidelines, and partners with Workplace Learning to teach a social media workshop.
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Digital Experience and Analysis (DXA) creates and maintains the top levels of
depaul.edu including static HTML pages, online applications and database-driven content. It collaborates with colleges and other administrative units to develop and redesign websites, focusing on navigation and content management, graphic standards and branding.