DePaul University Enrollment Management and Marketing > Student Retention > 4 Ps Book

4 Ps Book

DePaul's groundbreaking student retention strategy—the 4 Ps framework—is featured in the New Directions for Higher Education spring 2013 volume, which is part of The Jossey-Bass Higher Education Series published by Wiley Subscription Services, Inc.

"Reframing Retention Strategy for Institutional Improvement," edited by David Kalsbeek, DePaul's senior vice president for Enrollment Management and Marketing (EMM), addresses the difficulty in gaining traction at the institutional level in improving student retention and degree completion—especially at larger four-year institutions. Readers will gain insight into a framework for thinking about student retention—the 4 Ps: profile, progress, process, and promise—and will learn how institutions have implemented institutional improvements that can be seen through a 4 Ps lens. Ultimately, the book is about helping institutions better focus their time, energy, and resources in their retention efforts by reframing the way they think about it.

The book was a collaborative effort among Kalsbeek and DePaul's Caryn Chaden, associate provost for student success and accreditation and associate professor of English; Brian Spittle, former assistant vice president for the Center for Access and Attainment within EMM (retired January 2017); and Carla Cortes (formerly special projects leader for EMM). The book also contains chapters from higher education experts George Kuh and Charles Schroeder.

"Reframing Retention Strategy for Institutional Improvement" can be accessed by visiting:
Note: Contributors do not receive monetary compensation for this work or from book sales.
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