These days, we can access information from almost any place
at any time with any device—from your home desktop, with your phone on the
train, or traveling with your tablet.
To better accommodate this changing digital landscape, EMM’s
Web Communications—in partnership with Information Services (IS)— unveiled a
new mobile-friendly depaul.edu on June 21, which provides for more seamless
interaction on any device. In planning
for the new website, the team focused on user interaction, interactive content,
visual design and more robust analytics.
Driven by analytics, Web Communications found a significant
increase in users accessing DePaul websites using mobile devices. Mobile
traffic, which includes phones and tablets, increased from 5 percent in 2011 to
28 percent in 2016. With depaul.edu serving
as the face of the university’s web presence and a key marketing tool for
prospective students, it became imperative to create a new site that responds to
the size of each device’s screen, known as responsive design.
In the process of migrating more than 800 pages of content
on depaul.edu to a new responsive
SharePoint platform, Web Communications performed a content audit based on site
traffic and user behavior analysis. The new
site features more streamlined copy so visitors can easily scan and access information.
Other new features include more interactive multimedia, photo galleries and
“This is by far the strongest integration of visual design
and content that we’ve ever launched,” said Sharon Miller, director of Web
Communications, who has managed and overseen four design iterations of depaul.edu throughout her 17-year tenure.
“It’s a very fresh design that allows more flexibility in how we present text
and images on the site. And we rewrote the content on every page to make it
more engaging and personal.”
Depaul.edu isn’t the
only website getting a facelift. Miller and her team are also completing
migration of DePaul’s 90 websites, which include more than 65,000 pages, to the
new responsive platform. Two-thirds of the university’s websites have already
been migrated while the others will be done in the near future.
Visit depaul.edu to
experience the updated site. For more information or questions about DePaul’s
website, contact Sharon Miller.