Enrollment Management and Marketing > EMM Library > Authored by EMM

Authored by EMM

Leadership and staff within EMM are often called upon to author papers and give presentations on a variety of issues within higher education. Offered here are a selection of published works. (These works have been reproduced with permission of the copyright owner; further reproduction without permission is prohibited.)

Kalsbeek, David H. 

"The Measures, Treasures and Pleasures of Graduate Enrollment Management (GEM)" (PDF)​
This is the keynote speech that David gave at the Annual Conference of the National Association of Graduate Admissions Professionals (NAGAP) on April 20, 2017. In this address, David discusses the framework of graduate enrollment management within the context and history of strategic enrollment management.

"Improving Outcomes through the 4 Ps of Student Retention Framework" (PDF)​
In collaboration with Carla M. Cortes, David Kalsbeek discusses the successful outcomes of the 4 Ps student retention strategy, a construct for reframing the retention discussion in a way that enables institutional improvement by challenging conventional wisdom and prevailing perspectives that have characterized retention strategy for years. This paper was published in Proceedings of the 9th National Symposium on Student Retention in 2013.

"Linking Admission Strategies to Student Retention" (PDF)​
Published in Proceedings of the 8th National Symposium on Student Retention in 2012, Carla M. Cortes and David Kalsbeek present three approaches that embrace the admission process as a lever in improving student retention outcomes while also improving diversity and access. 

"Portents of Peril in American Higher Education" (PDF)  ​
This speech was given by David Kalsbeek at the College Board Colloquium 2010, "Leading Boldly in Perilous Times," on Jan. 10, 2010. The College Board is a not-for-profit membership association that promotes excellence and equity in education through programs for K-12 and higher education institutions, and by providing students a path to college opportunities, including financial support and scholarships. Their annual colloquium engages senior enrollment, financial aid and admission professionals in dialogue with college presidents and industry experts about critical issues facing higher education, their institutions and their students. In this speech, Kalsbeek comments on the looming crises and challenges facing higher education today.

"Balancing Market and Mission: Enrollment Management in Catholic Higher Education" (PDF)​
This is the opening address that David Kalsbeek gave at the "Balancing Market and Mission" symposium on Oct. 1, 2009. In this address, he introduced the concept of balancing market and mission in Catholic higher education and presented a market-centered challenge to Catholic universities' commitment to student access.

"A Synopsis of Chicago Freshman Enrollment at DePaul University, Fall 2004-2008" (PDF)​
Prepared in May 2009 by David Kalsbeek, with research and analysis support provided by Enrollment and Marketing Research (within Institutional Research and Market Analytics) and the Center for Access and Attainment, this report is an excerpt of a presentation that discussed the trends in freshman enrollment among students from Chicago. 

"The Role of the Financial Aid Officer In Today's University" (PDF)
This is the keynote speech that David Kalsbeek gave at the 2009 Annual Conference of the Illinois Association of Student Financial Aid Administrators (ILASFAA) on March 22, 2009. Paula Luff, DePaul University's associate vice president for Financial Aid, has served as president of ILASFAA.

"Enrollment Management: Setting the Context for Dialogue" 
Co-written with Don Hossler, professor of educational leadership and policy studies and director of the Project on Academic Success at Indiana University, this multi-part series examines policies and practices that are central to campus-based efforts to manage enrollments and achieve enrollment goals.

  • Enrollment Management and Managing Enrollment [Vol. 83, No. 4 (2008)] (PDF)
  • Enrollment Management and Financial Aid - Part 1 [Vol. 84, No. 1 (2008)] (PDF)
  • Enrollment Management and Financial Aid - Part 2 [Vol. 84, No. 2 (2008)] (PDF)
  • Enrollment Management: A Market-Centered Perspective [Vol. 84, No. 3 (2009)] (PDF)

"Enrollment Management and Managing Enrollments: Revisiting the Context for Institutional Strategy" (PDF)​
In this article for Strategic Enrollment Management Quarterly, professor Don Hossler at Indiana University and David Kalsbeek provide an update to their 2008 article on enrollment management and contemporary issues in higher education.

"CEOs for Cities Fall 2008 National Meeting - Remarks by David Kalsbeek (PDF)
These are David Kalsbeek's prepared remarks from "Capturing the City Dividend: The Next Four Years," the fall 2008 national meeting of CEOs for CitiesCEOs for Cities is a national network of urban leaders dedicated to creating next generation cities that hold the answers to many of the challenges our nation faces. Kalsbeek was part of a panel discussing the "Opportunity Dividend," which explored strategies that work to reduce poverty.

"Some Reflections on SEM Structures and Strategies"
This three-part series, published in College & University Journal, was prepared for participants at AACRAO's 15th Annual Strategic Enrollment Management Conference (SEM XV), held Nov.13-16, 2005, in Chicago. In this series of papers, David Kalsbeek introduces a four-fold construct for differentiating and comparing institutional approaches to SEM.

  • Some Reflections on SEM Structures and Strategies (Part One) (PDF)
  • Some Reflections on SEM Structures and Strategies (Part Two) (PDF)
  • Some Reflections on SEM Structures and Strategies (Part Three) (PDF)

"Strategic Enrollment Management (SEM) & the Challenge of Access: Truth or Dare" (PDF)​
This is David H. Kalsbeek's plenary address from AACRAO's national annual conference on "Access and Opportunity in Higher Education" in New York City on March 30, 2005. He places the debate about access and opportunity in a historical and strategic context, challenges critics who claim that the practice of enrollment management erodes access and opportunity for low-income students, and illustrates that the analytic discipline of enrollment management enables institutions to weigh the price of their principles.

2005 Interview with Dr. David H. Kalsbeek (PDF)​
This article originally appeared in the winter 2005 (Volume 80, No. 4) issue of College & University Journal, and is being reproduced/distributed with the permission of the American Association of Collegiate Registrars and Admissions Officers. (c) Copyright 2005.

"Structural, Strategic, and Tactical Innovations = SEM at DePaul" (PDF)​
A chapter written by David H. Kalsbeek and Jane McGrath within "Essentials of Enrollment Management." (Ed. Jim Black and Associates. Washington: American Association of Collegiate Registrars and Admissions Officers, 2004. 81-99.)

"Campus Retention: The MBTI Instrument in Institutional Self-Studies" (PDF)​
A chapter written by David H. Kalsbeek within "Using the MBTI Instrument in Colleges and Universities." (Ed. Judith A. Provost and Scott Anchors. Gainesville: Center for Applications of Psychological Type, 2003. 87-122.)

"Tomorrow's SEM Organization: New Perspectives and Priorities for a Changing Workforce"(PDF)​
A chapter written by David H. Kalsbeek within "The Strategic Enrollment Management Revolution." (Ed. Jim Black. Washington: American Association of Collegiate Registrars and Admissions Officers, 2001. 185-207.)

"Organizations as Political Arenas" (PDF)​
A chapter written by David H. Kalsbeek within "Becoming a Leader in Enrollment Services: A Development Guide for the Higher Education Professional." (Ed. Roger M. Swanson and Faith A. Weese. Washington: American Association of Collegiate Registrars and Admissions Officers, 1997. 151-170.)

Spittle, Brian

"Beyond Accessibility" (PDF)​
"Beyond Accessibility," originally written by Brian Spittle, assistant vice president for the Center for Access and Attainment at DePaul, in December 2008 and updated in August 2009, offers an enrollment management perspective on DePaul University's long-standing commitment to student access, and lays out some of the key issues and questions surrounding DePaul's commitment to access in the light of its changed market position.

Brian Spittle has regularly contributed a perspective on American issues in college access to FACE to FACE, the newsletter of FACE, which is an active United Kingdom-wide network for practitioners involved with access, continuing education and lifelong learning. FACE and its members are at the forefront of the challenges involved in providing learning opportunities for all. The following are articles written by Spittle that appeared in FACE to FACE.