David H. Kalsbeek serves as senior vice president for the Division of Enrollment Management and Marketing (EMM) at DePaul University where he oversees the wide-ranging activities designed to achieve the university’s enrollment goals and elevate DePaul’s market position and prominence.
Since joining DePaul in 1997, David has led the marketing and enrollment components of three university-wide strategic plans with ambitious enrollment goals: Vision 2006, VISION twenty12, and Vision 2018. In addition to substantial enrollment growth, the results of these efforts include record-breaking outcomes in student quality profile, academic performance, program mix, student diversity, access for mission-driven populations, student retention and completion rates, and career placement outcomes as well as steady gains in net revenue outcomes, market share and presence, student satisfaction and service utilization.
Under David’s leadership, EMM has become renowned for its organizational integration. The scope of the many enrollment and marketing functions and responsibilities successfully and tightly integrated into one division has led DePaul to be cited by institutions nationally and internationally as a best practice model and is a key factor in DePaul’s success in achieving its goals and outcomes.
David has achieved these results by facilitating innovation. A few of the programs and initiatives developed at DePaul under his oversight include: the Center for Access and Attainment, the DePaul Central one-stop service center, the Financial Fitness program, a Transfer Articulation Center, test-optional admissions, the award-winning EDGE program for freshman internships, the Corporate and Employer Outreach initiative, the Adult Enrollment Center and the Alliance for Health Sciences (a partnership between DePaul University and Rosalind Franklin University of Medicine and Science).
The division is nationally recognized for its data-driven, research-based approach to enrollment and marketing strategy. David and his team developed Institutional Research and Market Analytics (IRMA), an organizational integration of traditional institutional research functions with innovative approaches to market analytics, to support university-wide strategies and activities including student retention, academic program review, strategic planning, faculty analysis, market research, career outcomes assessment and student surveys. In addition, EMM’s information technology infrastructure has improved significantly during his tenure, and DePaul’s use of software systems such as PeopleSoft, Tableau, Sharepoint, ImageNow, CallCopy, Starfish, Civitas Learning and Slate are all recognized as technology implementations with exemplary outcomes.
In addition to the achievements at DePaul, David is widely considered one of the seminal leaders in the field of enrollment management. His approaches and perspectives have been showcased by numerous professional associations and institutions and are often cited in professional publications and doctoral dissertations. He is a frequent speaker on strategic enrollment management and marketing, net revenue planning, financial accessibility, student retention strategy, assessment and research. He has authored chapters in eight books on higher education administration, marketing and enrollment management, has authored more than 20 publications, and has given over 110 professional presentations. He edited “Reframing Retention Strategy for Institutional Improvement,” a text based on the conceptual framework he and his team developed for retention strategies at DePaul.
David has served on the editorial boards of the Journal of College Student Retention and the College and University Journal. He has served on the faculty of the University of Pennsylvania Executive Doctoral Program in Higher Education and is a faculty member in the University of Southern California certificate in enrollment leadership. He has been a consultant to dozens of colleges, universities and associations on issues related to strategic enrollment management.
Prior to joining DePaul, David served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, and before that at Saint Louis University in St. Louis, Missouri. David holds a PhD in public policy analysis from Saint Louis University. He earned his master's degree in higher education administration at Ohio State University and a Bachelor of Arts from Muskingum College in Ohio, where he graduated summa cum laude with a major in philosophy.