Jon Boeckenstedt, associate vice president for Enrollment Management and Marketing, has been with DePaul since 2002. His portfolio includes undergraduate admission and recruitment of both freshmen and transfer students, and all the technology associated with enrolling over 5,000 new undergraduate students each year.
Jon brings over 35 years of experience to the position and has interests in corporate strategy in higher education, predictive modeling and its use in asset allocation, geodemographic and other types of market segmentation, and data visualization. He was among the first in the nation to present on the concept of branding higher education institutions and considers it a special interest. He wrote a chapter on college admissions for the recently published book “Contemporary Colleges & Universities: A Reader,” edited by Professor Joseph L. DeVitis, and writes two blogs: One on college admissions topics, and one on the data of higher education.
Jon has worked at Mount Mercy and Grinnell colleges in Iowa, the University of Dallas in Texas, Communicorp (a marketing consulting firm working with not-for-profits) in Atlanta, and St. Bonaventure University in New York, where he spent seven years as dean and then vice president of Enrollment Management. He earned his Bachelor of Arts in English literature from Loras College in Dubuque, Iowa, and his master's degree in management and marketing from the University of Maryland University College.