DePaul University Enrollment Management and Marketing > Strategy Groups > Institutional Research and Market Analytics

Institutional Research and Market Analytics

The Institutional Research and Market Analytics (IRMA)​ strategy group frames and informs the institutional strategic dialogue, builds a culture of evidence in support of planning and management, and acts as an agent of change at DePaul and in higher education generally. 

Serving both the Division of Enrollment Management and Marketing and the university more broadly in its institutional research capacity, IRMA’s work encompasses enrollment projections, market research, student survey research, faculty data support, institutional reporting and benchmarking, academic program review, financial analysis, outcomes assessment, data management and  information architecture development.

To complement its service to the university, IRMA advocates for best practices in research, analysis and data management in active partnership with higher education communities of practice.