DePaul University Enrollment Management and Marketing > Signature Initiatives

EMM Signature Initiatives

The Division of Enrollment Management and Marketing seeks new and meaningful ways to improve and innovate the way it conducts business while maintaining the highest level of service to DePaul students. Below are a few examples of initiatives that have helped raise the university's position and prominence over the years within the higher education industry.

DePaul Central
Integrating enrollment services creates a better student experience.

Test-Optional Admission
Opening a new pathway for talented students to pursue a DePaul degree.

Center for Access and Attainment​
Providing opportunities for a high quality, private college education to low-income and first-generation college students.

Brand Marketing
Defining and leveraging the university's brand to build enrollment growth.

The 4 Ps
An institutional retention framework leads to improved student outcomes.

Talent Management Strategy
Developing an agile workforce to respond to ever-changing needs.​

EDGE Program
Combining career development with on-campus engagement opportunities to increase student enrollment, success and retention.