Verna Donovan is a results-oriented senior marketing professional with over 20 years of consulting, corporate marketing and sales/market research experience. With proven skills and passion as a change agent, she has guided high performance internal and external teams to achieve strategic objectives. Clients consider her a creative thinker with a strong research and analytical orientation.
Verna has an extensive track record of delivering key insight and leadership on a host of brand engagements, including value proposition development, brand strategy and positioning, segmentation and brand architecture across a variety of industries such as education, healthcare, technology, defense, investment banking and manufacturing.
Prior to rejoining DePaul in March 2012 as internal consultant for Strategic Initiatives, Verna was owner of Donovan Consulting, where she conducted extensive market research and brand strategy studies, primarily for the education market. Currently, as associate vice president for Strategic Marketing and Branding, she is responsible for leading the university branding efforts, college and divisional marketing strategy and planning efforts, new program development assessments and two university collaborations in the health sciences and high school markets.
Verna has been an independent brand strategy consultant, primarily for Prophet, an international brand and business firm, where she produced qualitative and quantitative consumer research and market analysis. From 2000–2005, she worked in-house at DePaul University where she spearheaded the university’s first integrated brand marketing initiative, creating a collaborative strategic marketing planning process for graduate and adult college businesses, as well as an effective process for evaluating new program offerings. Prior to that, she worked at Information Resources, Inc. (IRI), a national market information tracking firm, as vice president for New Product Solutions. During a 10-year career at IRI, she managed the syndicated marketing research, information technology and consulting businesses among other strategic contributions.
She earned her bachelor’s in business administration at the University of Iowa and her master’s in advertising at the Medill School of Journalism at Northwestern University. She resides in Chicago with her husband and three children.