Verna Donovan is a results-oriented senior marketing professional with over 25 years of brand consulting, corporate marketing, market research and account management experience. With proven skills and passion as a change agent, she has guided high performance internal and external teams to achieve strategic objectives. Clients consider her a team builder and creative thinker with a strong research and analytical orientation.
Verna has an extensive track record of delivering key consumer insights and leadership on a host of brand and marketing engagements, including value proposition development, brand strategy and positioning, customer segmentation and brand architecture across a variety of industries such as consumer goods, education, healthcare, technology, defense, investment banking and manufacturing.
Prior to rejoining DePaul in March 2012 to help lead the marketing and launch of the Alliance for Health Sciences initiative, Verna Donovan founded Donovan Consulting, where she conducted extensive market research and brand strategy studies, primarily for the education market. Currently, she is responsible for leading the university branding strategy, college and divisional market positioning and brand strategy efforts, the alliance with Rosalind Franklin University of Medicine and Sciences, and the academic partnership with DePaul College Prep, as well as other strategic priorities for the university.
Verna has also been an independent brand strategy consultant for Prophet (2006-2010), an international brand and management strategy firm, where she led qualitative and quantitative consumer research and market analysis engagements for many major consumer product and service firms. From 2000 - 2005 she served DePaul University as assistant vice president for integrated marketing where she spearheaded the university’s first integrated brand marketing initiative, creating a collaborative strategic marketing planning process for graduate and adult college businesses, as well as an effective process for evaluating new program offerings. From 1990 - 2000, Verna worked at Information Resources, Inc. (IRI), a national market research firm, as vice president for New Product Solutions. During a 10-year career at IRI, she served in account management, corporate marketing and product management and strategic consulting. Verna started her career in advertising at Bender Browning Dolby and Sanderson Advertising in Chicago in account management.
She earned her bachelor’s in business administration at the University of Iowa and her master’s in advertising at the Medill School of Journalism at Northwestern University. She resides in Chicago with her husband and two teenaged children, with the third in college.