David H. Kalsbeek serves as senior vice president for the Division of Enrollment Management and Marketing (EMM) at DePaul University where he oversees the wide-ranging activities designed to achieve the university’s enrollment goals and elevate DePaul’s market position and prominence.
Since joining DePaul in 1997, David has led the marketing and enrollment components of three university-wide strategic plans with ambitious enrollment goals: Vision 2006, VISION twenty12, and the current Vision 2018
. The results of these efforts include record-breaking outcomes in enrollment growth, student quality profile, academic performance, program mix, student diversity, access for mission-driven populations, student retention and completion rates, as well as steady gains in net revenue outcomes, market share and presence, student satisfaction, service utilization, career placement and more.
Under David’s leadership, EMM has become renowned for strategic integration. The scope of the many functions and responsibilities successfully and tightly integrated into one division has led DePaul to be routinely cited by institutions nationally and internationally as a best practice model of enrollment management and is a key factor in DePaul’s success in achieving its goals and outcomes.
David has achieved these results by facilitating innovation. A few of the programs and units developed at DePaul under his oversight include: the Center for Access and Attainment, DePaul Central, Financial Fitness, the Transfer Articulation Center, test-optional admissions, the Adult Enrollment Center and the Alliance for Health Sciences (a partnership between DePaul University and Rosalind Franklin University of Medicine and Science).
With David’s guidance, the division has become nationally recognized for its data-driven, research-based approach to enrollment and marketing strategy. He developed Institutional Research and Market Analytics (IRMA), an organizational integration of traditional institutional research functions with innovative approaches to market analytics, to support a variety of university-wide strategies and activities including student retention, academic program review, strategic planning, faculty analysis, market research, career outcomes assessment and student surveys. In addition, EMM’s information technology infrastructure has improved significantly during his tenure, and DePaul’s use of software such as PeopleSoft, Tableau, Sharepoint, CallCopy and EMAS are recognized as implementations with exemplary outcomes.
In addition to his achievements at DePaul, David is widely considered one of the seminal leaders in the field of enrollment management. His approaches and perspectives are embraced by numerous professional associations and institutions and cited in publications and doctoral dissertations. He is a frequent speaker on strategic enrollment management and marketing, net revenue planning, financial accessibility, student retention strategy, assessment and research. He has authored chapters in seven books on higher education administration, marketing and enrollment management, has authored more than 20 publications, and given over 110 professional presentations. He recently edited “Framing Student Retention for Institutional Success,” a text based on the conceptual framework he developed for retention strategies at DePaul.
David currently serves on the editorial boards of the Journal of College Student Retention and the College and University Journal. He is on the faculty of the University of Pennsylvania Executive Doctoral Program in Higher Education and is also a faculty member in the University of Southern California certificate in enrollment leadership. He has been a consultant to dozens of colleges, universities and associations on issues related to strategic enrollment management.
Prior to joining DePaul, David served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, and before that at Saint Louis University in St. Louis, Mo. David holds a PhD in public policy analysis from Saint Louis University. He earned his master's degree in higher education administration at The Ohio State University and a Bachelor of Arts from Muskingum College in New Concord, Ohio, where he graduated summa cum laude with a major in philosophy. He and his wife Mary live in Hinsdale and have three children—all now college graduates.