The mission of the Division of Enrollment Management and Marketing (EMM) is to improve and enhance DePaul University's competitive market position and prominence in order to increase DePaul's capacity to achieve strategic goals in a manner consistent with DePaul's Catholic, urban and Vincentian character.
Improving DePaul's market position focuses particularly on the university's competitive posture and presence among college-bound students. DePaul's market prominence emphasizes the strategic value of improving the visibility and reputation of the university and its programs. These goals require the integrated efforts of a wider array of functions than simply student recruitment; they also call for integrating functions such as institutional marketing, community outreach and employer relations.
The scope of EMM at DePaul differs from the traditional structure found in higher education. In fact, the evolution of DePaul's enrollment management model has attracted attention as one of the most integrated, innovative approaches and has been recognized nationally as a best practice.