Enrollment Management and Marketing

The Division of Enrollment Management and Marketing (EMM) improves and enhances DePaul University’s competitive market position and prominence in order to achieve the university's strategic goals in a manner consistent with its Catholic, urban and Vincentian character. This is accomplished by aligning a wide range of integral activities—including enrollment, retention and access, marketing and student career outcomes—while using data to support decisions and direction.​​​​​​​​


  • Test-Optional Admission: Evaluating Student Potential

    A student’s potential is demonstrated by much more than a test score. Learn how DePaul’s test-optional admission program encourages talented and promising students to pursue their educational dreams.

  • DePaul Central: One-Stop Enrollment Services

    Taking the opportunity to upgrade the enrollment process for students, DePaul developed an integrated approach to managing related services. Find out more about the improvements developed in DePaul Central.

  • Retention: Improving Student Outcomes

    While graduation rates have been on the rise over the past decade at DePaul, there is ongoing work to keep improving. Read more about the innovative retention framework and initiatives driving these efforts.